Yes, you can use Unsplash photos as part of a product you sell. For example, using an Unsplash photo on a website that sells a product or service is fine.
However you cannot sell an Unsplash photographer’s photo without first updating, modifying, or otherwise incorporating new creative elements into the photos. This includes selling the photos as prints or printed on physical goods.
As of March 18th, 2019, our Terms of Service restrict the sale of all Unsplash photos.
Under section 8G, Prohibited Conduct, by using the service you agree not to:
Sell copies of Photos without first significantly or meaningfully updating, modifying, or otherwise incorporating new creative elements into the Photos beyond simple retouches, resizing, or other minimal changes so long as they are not done by automated means (i.e., selling unaltered, slightly altered, or altered by automatic script copies of the Photos), including selling them as prints or printed on physical goods;
If the modification can be automated, or is a minor change it is not permitted. This includes overlaying or adding filters or presets, adding simple text or cropping the image.
Hand lettering, photoshop remixes, digital illustrations, etc. are all example of unique creations that cannot be easily replicated or automated and are permitted.
Our Made with Unsplash collection has many examples of products created with Unsplash photos that showcase how photos can be used creatively.