Titles and Descriptions
The title and description help customers understand the context of your work once online. Customers also use the title and description for accurate and relevant insight into what they are seeing.
Title
The title should be a short description of what is visible in your image. Don't add every detail; only include what is immediately relevant and most helpful to customers.
Example title: A couple of men playing a game of basketball
Description
If displayed on the site, customers use this field to find additional details that give context to your work. You may consider adding cultural, regional, or location specific details that help customers understand the story behind your work. If not displayed on the site, the description information is still relevant for Search Engine Optimization (SEO).
Example description: A team of young professionals collaborating on a project in a brightly sunlit office space with large windows
Because your title and description describe what customers are seeing, they can be good sources for finding words that visually represent your content but may have been missed in the tag field. Be sure tags are added to represent all visually relevant information.
Applying the right tags
People
What do you see?
Action: Smiling, Eyes Closed, Touching Foreheads, Colourful hair, Faces, Side Profile
Facts
Number of People: Two People
Gender: Man, Woman*
*Always ask the person in your photos how they identify, in order to give the correct tags for the people in your photo. Avoid tagging a gender if you aren't sure.
Important Details
Emotions: Love, Togetherness, Happiness, Tenderness
Concepts: Connection, Bonding
Clothing or Appearance: Colourful hair, Fashion, Style, Colourful makeup
Setting: In studio, Orange backdrop
Animals
What do you see?
Specific Animal: Brown Bear
Action: Looking at camera, Standing still
Important details
Setting: Lush green field, Close up, Nature
Appearance: Brown fur, Green field
Concepts: Wildlife, Nature, Wallpaper, Close up
Objects
What do you see?
Items are in the shot: Computer, Laptop, Smart Phone*, Notepad, Pen, Coffee, Office Chair
*Brand names may not be applied to content, even if they appear as suggestions. Add generic terms instead (e.g., Smart Phone, Digital Tablet, Compact Car).
Important Details
Appearance: Tabletop, Furniture, Office setting, Clean desk, Sunlight
Concepts: Remote Working, Interior Design, Business, Organization, Office Life
Image type: 3D render, 3D art, Digital Render
Location
Where was this picture taken?
Where: San Francisco, California, United States, Outside, Waterfront
When: Sunset, Sunrise, Dawn, Magic Hour
What do you see?: Golden Gate Bridge, Landmark, Water, Mountain, Bridge
Important details
Appearance: Pastel Sky, Soft Colours, Low Angle View, Serene
All Together
Title: Young women having fun at a pool party
Description: A group of young women cheers-ing their drinks on the edge of the pool on a summers day; laughing, smiling and having fun
Tags
People: Young Adults, Women, Girls
Concepts: Joy, Having Fun, Happiness, Beautiful Women, Body Positive, Real People, Keeping Company, Hanging Out, Spending time, Friendship, Partying, Leisure
Objects: Pool, Drinks, Clothing, Fashion, Sunshine, Shorts, Bathing Suits,
Setting: Outdoors, Day time, Poolside